With Apple launching the
iWatch Apple Watch this week they did a crafty piece of PR saying
Switzerland (the traditional home of fine watches) is in trouble!
The response from the Swiss manufacturers?
We’re not in the watch business. We’re in the “making people feel special” business.
With just one change of focus they removed the need to compete with Apple to make a “better watch.”
They elevated their life’s work from just “doing something” (telling the time) to the realm of gold & diamonds.
The magical realm of jewelry & self confidence.
And making people feel wonderful for choosing them.
You’re not a teacher…
And you know what, you’re not in the teaching business either.
We know that kids learn better from their peers, from experience or even from apps.
That’s not what we’re here for.
No, your life’s work is far more important.
Because you’re in the empowerment business.
You take that shy little kid in the corner, the one who everyone else gave up on because they didn’t understand what shy meant.
And you empower them to be expert communicators.
To have great body language.
To always make eye contact.
To be confident speakers.
To listen, to empathise, to understand in English and in their own language.
To have the confidence to say “No” when they need to.
And to say “Yes, I can!” when they feel a challenge or excited.
The why …
Teaching is the nuts and bolts, the mechanics of the lesson plan.
What you bring is the empowerment.
And *that* is why you do what you do.