Summer Reads: Purple Cow: New Edition

In a field of black and white cows, Β  i.e. other English classes that are indistinguishable from each other, Β why would anyone choose to study English with you?

The answer, Β be a Purple Cow. Β 

It is the reason some English schools succeed, whilst some are still struggling, and many of you will have seen me recommend it in my “Start your own school” liveΒ workshops.

Even if you don’t have your own school, it still applies.

Why should kids pay attention in your lesson?

What makes it different from the other subjects?

If you’re looking for a quick read on your kindle this Summer, Β check out the new version, Β it’s well worth it!

P.S. Β Ninja Business Tip: Β If you do have your own school, spend at least 15 minutes each day reading business books. Β It will revolutionise your school.

P.P.S. Β  And start with everything else by Seth Godin. Β  Β And also Brian Tracy.Β Β  Oh, and go on, you might as well throw in Napoleon Hill too! πŸ™‚Β 

P.P.P.S. Β  Or if you’re just looking for a fun, lighter Summer read, then do check outΒ The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary ChangeΒ  Happy reading! πŸ™‚



Richard Graham

Hello, I'm Richard Graham. When I was a kid I found school to be sooooo boring... So I transformed my way of teaching. I listened to what the kids were really wanting to say and taught it in ways they really wanted to learn. The results were magical. Now I help teachers just like you teach amazing lessons and double your incomes!

7 Responses to “Summer Reads: Purple Cow: New Edition”

  1. Susan K

    The Genki English style of teaching is certainly different from anything my students have known at school or evening/weekend classes (cram schools)!

  2. Ewa Kucharska

    Thanks a lot. Much appreciated.

  3. Dacha

    Thank you Richard!! I’m just about done with “Rich Dad Poor Dad” and was looking for other books on that subject!:)

  4. Melissa Dawson


    I love you approach to esl. Which business book would you recommend to start with? I’ve been teaching for years but have no experience running a business.


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