UPDATE: 2025 Enrollment is now closed! Congratulations to everyone who got in, I’ll see you in the group. And if you didn’t get in this time, check out the emails to see when we’re next opening up!
“This Program Changes Lives”
How to get more students, better students & charge the prices you deserve whilst reducing stress and increasing family time
Is it possible to teach only the English that we want to teach?
To have only the students and parents that love what we do. And have them paying the value we are truly worth? Well, I’ve asked a lot of really succesful teachers around the world and this is what they told me.
If you’re a teacher or school owner looking to dramatically increase your impact and teaching income this year, this is for you.
Are you ready to start or take your English school to a whole new level? This is how you do it!
Starting a school and being the boss can be hard!
Getting new students, dealing with parents, all the admin, marketing and pricing ….. It can be so hard being a freelancer or starting your own English school. And when everyone starts asking for new time slots, discounts or cheaper prices it can become enough to make you completely crazy!
But it doesn’t have to be like that.
I started out with just 1 student and now reach millions around the world. And in this program many teachers and school owners have found the keys to doubling, trebling or sometimes even more, their income.
It’s not magic. It’s not luck. It’s just a series of baby steps and actions that once learnt can make the difference between struggling to get by every month and having a lifestyle business that you truly enjoy with parents & students over the moon happy to pay you the fees you deserve.
This is for you…
This course is for teachers or school owners who want to learn the skills to dramatically increase their teaching income. You could be just thinking of starting or have already started teaching on your own.
Over the next 8 weeks we’re going to cover the 6 key topics + 2 advanced topics from my pricing road map to marketing from hiring staff to online techniques and more that will transform the business side of teaching English so that you can get back to the real fun side of things – the teaching!
What’s in the course?
Each week you’ll have one 60 minute pre-recorded video with the core skills you need to take your school to the next level. You’ll follow it up with homework where you’ll see progress right from the start.
Module 1: 😇 Define exactly WHO you want to help & HOW
Learn how I built my teaching business from just 1 student. Then figure out exactly who you want to teach and exactly how you want to teach them. No more pressure to teach things you don’t believe in, now you have the freedom! Plus learn the mistakes I made and how you can avoid them. This is going to save you years of time!
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Module 2: 📈 The one mistake all school owners make – pricing!
No more guessing on how much to charge. With the “Million Dollar Pricing Plan” you’ll take away all the stress and know *exactly* what to set your prices at. The peace of mind and good nights’ sleep this will bring you is worth the whole price of the program for many people.
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Module 3: 📣 Get Noticed – The Marketing Strategies That Work
Standing outside with fliers isn’t going to work anymore. I’ll show you the top marketing ideas, many of them zero or low-cost that the best schools and freelancers from around the world are using to get new students right now.
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Module 4: 💪 Keep Your Energy & Motivation Sky High
There’s no point having all the money if you’re burnt out at the end of the day. I walk you through the strategies, mindsets and morning routines that some of the most successful school owners use. If you want a stress free life, this is where you start.
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Module 5: 👩👧👦 Build Your Amazing Team (or Run a Solo Lifestyle Business)
Do you want to build a team? Or go it alone? Either way this module will show you how to hire a team of SUPERHEROES who will take your vision to the next level. Or it might just show you that you’d much rather keep things simple on your own and we show you the best way to do that whilst maximizing your free time & family time. 🙂
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Module 6: 🎉 Surround Yourself with Success
It’s all very well learning all these latest techniques, the trick is putting them into practice. And we do that with COMMUNITY. In the course you will have an amazing community of fellow teachers and school owners to keep you on track, to ask questions and you also have a library of one-on-one video consulting sessions with school owners just like yourself so you can see their struggles, achievements and learn their strategies. We’ve got your back and we’re here to support you 100%!
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Module 7: ⚡️ 20m views on Tik Tok? Nearly 100m on Youtube? How to master the online world!
Want to teach from the beach? Or do you want Facebook or Instagram to do all the hard recruiting new students for you? This module is for you. I’ll show you the techniques and strategies that are working right now to gain students from all around the world, and that I have personally paid 10s of thousands of dollars to learn, so you can be your own master of online marketing!
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Module 8: 💰 Smart Investing & Finance
What do you do with the money you make? Property? Shares? Pensions? Spend it all straight away? Or try to keep it safe? Or how could you make it work for you especially in these crazy times? That’s what bonus module 8 is all about!
* I’m not a licensed financial advisor in your country so always ask the licensed experts where you are. This module is designed so you’ll know exactly what questions to ask them – and how to understand their replies!
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Bonus Module: 🔥 Master Motivation with the “6 Emotional Needs”
A quick 10 minute video from Beverly Hills, just in case you need a little boost of motivation for your students!
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Bonus Interviews with existing School Owners
I’ve been teaching this a long time and we now have over 37(!) interviews & coaching calls with teachers & school owners from all over the world and at every stage of their business from beginners right to huge teaching businesses as they work through these steps. And yes, you’ll be able to jump on a “Hot Seat” call and ask me all your questions too! Or choose the Private Coaching Option below and I’ll coach you privately, one on one, on a live video call after each module!

I’ve taught this course live all over Asia & Europe and now you get to experience it from the comfort of your own home without needing to travel anywhere!
Q&A
Q: Will this work in my country?
A: Yes, no worries, we have teachers and school owners in the program from all over the world! (See the testimonials below for a few one them!)
Q: I teach online, will this work for me?
A: Yes indeed. The techniques I present here have been used by thousands of other teachers from around the world to set up their own off-line & online teaching programs and courses. And although it’s far from typical, some have made literally millions of dollars from these ideas.
Q: Do I have to be teaching kids or Genki English to benefit from this program?
A: No, it’s designed to be teaching agnostic so although I’d love you to be teaching using my materials, you don’t have to be 🙂
Q: I already have a successful school with many staff and many students. Will this course be of benefit to me?
A: Yes it will! Many of these techniques and ideas are used by high 6 and 7 figure* teaching businesses around the world. And it’s probably easier for you because just one marketing or HR idea could make the course pay for itself many times over! (* = revenue between $1m and $10m per year)
Q: I don’t plan on hiring more teachers, I just want to do this myself. Will the program work for me?
A: Yes, it will. Although we cover everything you need to hire amazing staff if you want to, we also show you how to set up a highly profitable solo “Lifestyle Business” that gives you the lifestyle you want whilst running your teaching on your own to your own schedule. You don’t have to hire other teachers if you don’t want to.
Q: I don’t have a “school” I work as a freelancer, will this help me?
A: Yes indeed, we have many freelancer teachers in the program as well as school owners.
Q: I still work for another language school, is it worth me joining the program?
A: Definitely! If you’re working for a government school then this is basically your pension top up, we’ll show you how to monetize your teaching skills to continue the lifestyle you’re used to. If you’re working for a horrible boss in a language school then this is your way out! We’ll show you how to set up the school of your dreams where you LOVE coming to work each day. And finally if you are working for an awesome boss then this program is going to show you how you can help them get more students, increase their prices and help you to help them get a much better work/life balance. Which means they are going to love you forever! 🙂
Q: I’m really lazy, I just want to watch the videos and get more money without doing anything. Will this work for me?
A: Errrrr, no. This probably isn’t the course for you!
Check out what everyone else is saying about the program:
For any of you who are sitting on the fence trying to decide whether or not to sign up for the Genki English Coaching Program, I have only one thing to say: Do it now or regret not doing it later.
To have a ready source of knowledge at your finger tips, to no longer work in a vacuum, to able to bounce ideas off of other like-minded school owners….definitely worth the price of the course!
– Bob
The course is unique and one-of-a-kind. I love how it’s targeted exactly towards opening your own language school.. and not just your own general business. It’s exactly what I needed to gain the knowledge and confidence necessary to start my own English language school. – Katie
The results are great, I have 60 students in 8 groups, I work 4 hours a day with great pleasure – Helen
I found the whole experience absolutely worthwhile . The amount of support and feedback you get from Richard is priceless. – Yaniv
Adriana from Ecuador:
Beverley from Italy:
Fleur from Indonesia:
Fanitsa & Caroline from Italy:
Olha from 🇺🇦 tripled her income & went on to help hundreds of students during the war :
Bryan & James from Japan:
It’s all guaranteed? You can afford this!
If you’re still not sure about investing this income in your teaching career, then I have a guarantee just for you.
Any time within the first 30 days if you feel that this program isn’t going to dramatically increase your teaching income, just send me an email and you’ll get a full refund. I’m that confident in how life changing it is. In fact the students who enrolled last time felt it was worth the price after just doing the first two modules!
UPDATE: 2025 Enrollment is now closed! Congratulations to everyone who got in, I’ll see you in the group. And if you didn’t get in this time, check out the emails to see when we’re next opening up!
Any questions? Ask away!









