I think we can all safely say it has been a crazy year! A year ago with we were getting schools ready for epidemics (after the experience of schools in Hong Kong and Asia with Sars) and six months ago people were talking about a “U” or “V” shaped recovery, where the economy would bounce back.

We haven’t seen that. Instead we have, so far, seen a “K shaped” recovery with some business really thriving and of course some really suffering. Obvious things like Zoom and Apple have boomed. Less obvious things like breakfast cereals have also boomed (everyone is eating breakfast at home now!)

However we’ve also seen K shaped recovery within industries.

🎶 For example with music, live venues are suffering however guitar sales have been through the roof.

🏰  With Disney, the park attendances are way down, but Disney+ streaming is way up.

💄 One of the biggest cases has been with make up. Lipsticks sales are down 70% (masks!) however mascara sales are up 20% (“eye language!”)

💡 And the education sector is no different.  Some teachers have so much demand they can’t cope, and some have seen everything fall apart.

The key, of course, is flexibility and how you adapt to the situation.

And the question is,  are you lipstick or are you mascara?

If you can see Facebook where you are, I talk more about it in the video below.  We also have a chat with some Genki English teachers on the challenges & solutions they are facing right now plus hybrid classes and all sorts of teaching Q&As.     My job is to make all Genki English teachers thrive in this environment – we’re here to help!