Want to branch our from just teaching kids or beginner adults? How about teaching Business English?
It is in huge demand right now.
And a big part of that is because most people teach it terribly! It’s almost like a 1980s textbook of horrible cliches.
So, here’s the magic key to teaching successful Business English:
- * Forget the English words & phrases. Instead teach the Business English that delights the people in charge & solves their business challenges.
If you use your Business English to solve their problems & bring in more revenue than they pay you i.e. a positive “ROI,” then that is the way to your success.
And what’s the number one thing that all business want?
- Leads and sales
Ask any business owner if they want more leads and sales and they will say “Yes, bring it on!”
And every business will pay you handsomely to get this result.
So that’s your first topic.
English wise this will be skills such as copywriting, hook, story, offer, storytelling, NLP and reframing.
(And of course that won’t be 1980s textbook style “dear mr smith …..” etc. )
Ninja Tip: If you are being hired to teach “Business English” for company employees. That’s not Business English, that’s company English and usually ends up being about company politics. You probably want to avoid this!
The next thing a business is always in desperate need of is
- how to attract amazing staff.
Once a business passes around $250,000 in revenue, and very often before, it’s impossible to do it alone. And company bosses always struggle with recruiting the best people.
So when you can show them Business English techniques like the “5Fs” or interview & recruiting options on how they can bring in amazing staff members and build a superstar international team, you will have as many clients as you want.
Remember, it’s about teaching Business English that will help the business solve a challenge, not just teaching words or phrases. If you can cure what is keeping the bosses awake at night they will love your forever.
The next topic that comes up is
- how to outbid and outprice any competitor
Once the leads, sales and staff are in place, efficiency starts to be a big concern.
Most businesses undercharge!
Here you can show them Business English research & pricing techniques that help them keep control of costs, get higher prices and stay ahead of their competitors. Again, this is something every business owner desperately wants.
And finally, once a business reaches a certain level, the limit becomes the number of hours in the day and the stress levels of the people in charge. At this level there are no business problems, just personal problems that affect the business. So the emphasis then is on
- How to work efficiently and reclaim your free time
Again your Business English training comes to the fore as there is so much more research and information available on this in English than any other language. When you can show them the latest techniques and ideas that similar businesses overseas use, presented in English of course, that reduce their stress and bring back their quality of life, you not only improve their business you will also make grateful friends for life!
So this is Business English. ( Or maybe we should call it Genki Business English? 🙂 )
When you can do all those things for your clients, show how your Business English can attract new leads, new sales, amazing staff, let them outbid and outprice any competitor and reclaim their free time & sleep better at night, what business isn’t going to hire you?
How to learn how to teach all this?
And of course when you are learning how to teach these skills, make sure you learn yourself from a business who has actually done this.
The last thing you want to do is to pass on ideas from university professors or webpages or textbooks who have never run a business in their lives!
You need to choose a mentor who has used Business English to do successful business in many, many countries and has done the millions of dollars of sales.
This is exactly what I do in my own Genki Business Course. I teach you how to develop and dramatically improve your own business and because I teach it in English you learn all these concepts in real Business English. And then you can teach it to your clients!
That is the best possible training I could recommend.
Success breeds success so learn everything you can from people who have actually been there and done that, and then you can help hundreds, if not thousands, of your Business English clients to fulfill their dreams!