More students for your school? The genius that is Seth Godin, in his book “This is Marketing” talks about the “And we serve coffee” line.
In a world where anyone can buy books on Amazon, the bookstores that survive offer something that Amazon can’t do.
They sell coffee.
That’s because coffee is better together. It creates a place to meet, to share, to dream. And they buy books.
So in a world where anyone can learn English online from anywhere, why not add that coffee shop to your English school?
P.S. The photo above is Ikea’s “Coffee Shop” kit in Rome! Imagine that instead of your current reception area!
P.P.S. Check out my “Starbucks Formula” for recruiting great teachers in the Genki Business Course!