If you run your own school, how much fun is it to sign up with you? And, more importantly, how easy is it to recommend to your friends?

Last week I signed up for a music course at a big chain school. Nice clear, simple forms, simple process, friendly staff who talked you through it and a groovy membership card prepared on the spot. And it was fun, leading up to my first lesson.

Then this week I signed up for the gym. Multiple, multiple forms to fill in, staff who didn’t know what was what, pages and pages of “important” stuff to ( not ) read, then at the end they just left me at reception, wondering what on Earth to do next.

The result? Not too many fun things to say about joining the gym ( well, except for the “fat back” below), but yesterday I signed up for an extra music course at the same school.

How’s your sign up?