It’s in the details

It’s amazing how changing just tiny little details on the website can make such a huge difference. Last week I updated the order form to accommodate the Phonics CD, and vwoom, internet sales dropped like a stone! I did some tests and figured there were too many products and it was confusing people. So this week I went back to the old order form and vwoom, sales are back to normal!! Wow, it’s amazing just what difference little things can make! But it also makes me think “What could I do to make the same difference again to get more orders!!”

It also worked again today with the discussion board, I moved the position of the discussion board link in the menu, and hits on the board are up 200% – crazy!!

I didn’t get much else done today as I was well tired and not very up for recording work ( I could do with a Starbucks nearer by!!), so I did my accounts for May and realised I’d spent a bit too much!! OK, that just means I have to work harder this month!!! Actually I’d like to work hard enough to be able to set up proper music studio. But then I’d never get time to use it!

Richard Graham

I'm on a mission to make education Genkiโ€”fun, exciting, and full of life! Genki English has now been researched by Harvard University and licensed by the British Council around the world. The results have been magical! Now I'm here to help you teach amazing lessons, with all the materials prepared for you, and to double your teaching income so you can sustainably help many more students in the future!