Today is White Day in Japan. Which basically means guys have to give chocolates to all the girls who gave them chocolates on Valentine’s Day. It’s sort of the opposite of how things work in the west.

Today I saw a sign outside a shop proudly displaying that they were the creators of this wonderful cultural day starting in 1978.

It is a fantastic ploy, isn’t it? Make a whole day where everyone has to buy your products.

I’m thinking we should make Genki Day sometime in June.