A huge welcome to all the new teachers joining us this month,  both through the free email course and of course the main VIP Teacher’s Set!  This is our 25th year and my aim is to make kids LOVE learning English & to get amazing results. The best place to start, as they say, is…

Traditional schools love numbers. Parents demand them. Administrators track them. Test scores, vocab lists, grammar drills — these are the “gold” standard. But here’s the secret: Goodhart’s Law. Named after economist Charles Goodhart, it says “When a measure becomes a target, it ceases to be a good measure.” The moment schools focus on hitting test…

Just in case you forget …. Thank you for everything you do!  

Shhhh, It’s far too early for this ….

Hello, I hope things are going great this week! We hear a lot about how mobile phones are bad for kids.  But it’s not really the phones that’s the problem, it’s the social media that’s the real villain! So kids definitely shouldn’t be on social media! But for teachers there is a LOT of very…

Sometimes humans have to slow down a touch, to make things understandable.  But if we go too slow we lose momentum. A prime example is trying to learn English in just one hour per week. All the research (admittedly on non-Genki English teaching) shows once a week doesn’t work. It’s just far too slow to…