This came up in our Monday Mastermind this week so I thought we’d throw it out here to see if we can get some more ideas….

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What is the measurable goal of your English course or challenge???
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Humans always want a *measurable* goal before buying something.

Wishy washy vague ones like “learn to speak english” just don’t sell well.

It also has to be inspirational and believable.

For example in other fields we have:

Earn your first 100 euro
Earn your next million

Get your black belt in 6 months

6 Pack Abs in …..

Lose 10kg in …..

Get a job with singapore airlines

Tie your shoe laces

Learn to ride a bike in one weekend

Pass your Leed exam

Four hour workweek

So what is your *measurable* goal for your English courses/challenges?

Crack that and you’ll have an infinite amount of new students wanting to join you.

Be genki,

Richard

P.S.  And if you want more on the business side of running your English classes or school, check out http://GenkiBusiness.com