Apple Watches & Why You’re not a Teacher
With Apple launching the iWatch Apple Watch this week they did a crafty piece of PR saying Switzerland (the traditional home of fine watches) is in trouble! The response from the Swiss manufacturers? We’re not in the watch business. We’re in the “making people feel special” business. With just one change of focus they removed the need…
https://genkienglish.net/teaching/iwatches-why-youre-not-a-teacher/