In a field of black and white cows, i.e. other English classes that are indistinguishable from each other, why would anyone choose to study English with you?
The answer, be a Purple Cow.
It is the reason some English schools succeed, whilst some are still struggling, and many of you will have seen me recommend it in my “Start your own school” live workshops.
Even if you don’t have your own school, it still applies.
Why should kids pay attention in your lesson?
What makes it different from the other subjects?
If you’re looking for a quick read on your kindle this Summer, check out the new version, it’s well worth it!
P.S. Ninja Business Tip: If you do have your own school, spend at least 15 minutes each day reading business books. It will revolutionise your school.
P.P.S. And start with everything else by Seth Godin. And also Brian Tracy. Oh, and go on, you might as well throw in Napoleon Hill too! 🙂
P.P.P.S. Or if you’re just looking for a fun, lighter Summer read, then do check out The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change Happy reading! 🙂
The Genki English style of teaching is certainly different from anything my students have known at school or evening/weekend classes (cram schools)!
Thanks a lot. Much appreciated.
Thank you Richard!! I’m just about done with “Rich Dad Poor Dad” and was looking for other books on that subject!:)
The other one to get on the financial things is Napoleon Hill’s “Think and Grow Rich” – it’s the big daddy of them all!
Much thanks! Genki.
Hi
I love you approach to esl. Which business book would you recommend to start with? I’ve been teaching for years but have no experience running a business.
Thanks
Melissa
Hi Melissa,
Books wise just buy everything by Seth Godin – reverse chronological order is a good way to go. And if you want specific tips on the business side of running a school, check out my mini course here: https://genkienglish.net/teaching/tips-for-starting-your-own-school/
Or if you’re serious about making this happen then check out the Genki Business course at http://GenkiBusiness.com Enjoy!